The Genie Shopping Network, Google Shopping, and you
We'll increase your Google Shopping results, only taking commission on the sales we drive
What is Genie Shopping Network?
The Genie Shopping Network runs long-established comparison shopping sites Crowdstorm and Cafe La Moda. In September 2017, following an EU anti-competitiveness ruling, Google opened up its shopping product listing ads (PLAs) - and Crowdstorm was one of the first websites to be whitelisted as a Google approved comparison shopping site partner.
Using our unique and award-winning Google Shopping feed management tool, we can now provide online retailers increased access to Google Shopping PLAs.
Google Shopping ads: what's the big deal?
The Google Shopping feed is taking an increasing proportion of paid search budgets in the UK because it works, driving sales for retailers and bringing in new customers.
Shopping ads over-index in terms of clicks-to-spend when compared to AdWords, meaning it is set to become more competitive. But we can already provide expert insights into Google Shopping - and work with you to support your strategic objectives.
Why should I choose Genie Shopping Network?
- We will increase your sales from Google Shopping
- We will only be paid commission on sales we make for you
- We do not compete with your existing paid search activity - sales are incremental
- Your category share will increase
How do I get involved?
All we need is a data feed, including EAN. We can then enhance your data feed using our feed management tool: because the more information, the better the results.
We can either track through an affiliate network, or take a direct feed and apply tracking to your site. We agree a CPA and that’s it - we’re ready to go.
Jo Underhill, Project Lead
Sam Dipple, Product Strategist