About us

Genie Ventures is a fast-growing digital marketing and publishing company which owns and operates a network of brands including Broadband Genie, Office Genie, Genie Shopping and Genie Goals. The Cambridge-based company has a staff of more than 50 fantastic people and operates principally in the UK, European and US markets. We’re tech-focused and work directly with some of the biggest global brands including Google, Amazon, Calvin Klein and Sky.

Philosophy

We’re proud to have a strong culture at Genie Ventures. We’re smart, extremely competitive and we get things done; but we have a great attitude to life as well as work.

We’ve developed a seriously cutting-edge training academy which allows us to help develop talented people into world-class digital marketers. We give staff responsibility and the full picture from day one, because we believe inclusiveness, trust and openness generate positivity. In our last staff survey 100% of respondents said they would recommend working at Genie.

It’s not just a team, but a family. Being caring and generous doesn’t just mean offering a great working environment and fantastic staff perks: it’s about creating a supportive, encouraging culture where taking a timeout to lend a hand on another project feels natural, and where staff development is part of the everyday routine.

The management team has a strong focus on innovation and best practice, as well as (of course) on growth and the bottom line. We’re constantly challenging the status quo as we know there’s always room for innovation - but we make sure we have fun doing it.

History

Genie Ventures was created in Cambridge in 2008 by Philip Wilkinson, Paul Goodwin and Ciaron Dunne.

Our oldest and best-known business, Broadband Genie, was launched earlier (in 2004) and is the UK’s longest running successful independent broadband comparison website. It has forged a considerable reputation as a trusted source of consumer information and is used by more than two million visitors each year.

Office Genie is the UK’s top marketplace for shared office space (originally called Desk Space Genie); it really caught everyone’s imagination when we launched it in 2009 and has featured in the FT, The Guardian, The Telegraph and The Times. It is still going extremely strongly today, expanding its remit to offer all kinds of commercial property across the UK.

We then developed a full price comparison offering, creating a network of new sites focusing on consumer electronics and fashion under the banner Genie Shopping (both in the UK and the US). The flagship site is genieshopping.co.uk, whose catalogue contains millions of products. It helps consumers analyse the best deals on everything from smartphones to sunglasses at the UK’s leading online and high street retailers, from Argos to Amazon.

In 2012 we created our own performance marketing agency, Genie Goals, which has shown fast growth and been extremely successful. We offer our retail partners a genuine competitive edge in search marketing thanks to our data-led approach and proprietary technology; and we’re confident enough to work on a performance (pay on results) model. Offering nine in-house languages we’ve built a base of fantastic international customers, including world-leading brands such as Calvin Klein, Naked Wines and Shinola Detroit.

Between 2012 and 2014 we invested in a wonderfully innovative coffee tasting club (Kopi) and launched Big Cup Little Cup, a Nespresso-compatible coffee pod brand. Both took the coffee world by storm, with luxury coffee experts Cafédirect buying our majority stake in Kopi and CaféPod merging Big Cup Little Cup into its market-leading brand.

Since then we’ve seen every department within Genie Ventures grow, improve and move forward. We’ve expanded from a three-man startup in an old bakery to a 40-plus strong international company doing business in nine languages from state-of-the art city centre offices - but we still have that enviable startup attitude and ambition. And we haven’t even mentioned what’s brewing in our R&D department. In short, don’t touch that dial...